You're helping millions of people, right? Kind of save money and do good things for the planet, right?

Yeah, I think the reality is that we all know what it feels like to wake up, put on a great outfit.

And when were you just kind of feeling yourself? You know, like everyone, whether they consider themselves like a stylish person or a shopper, everyone knows that feeling.

It's like, oh, OK, like I'm ready to go.

But the reality is that the world of shopping, I think a lot of people are like, it's not fun anymore.

It feels like everyone is screaming at me all the time to buy this and buy this and buy this.

And so our goal with Benny is really how do we support people rather than sell to them? And the best way that we can support them is to say, hey, I'm not really in the business of telling you what your style should be.

And you're making fashion apparel shopping a pleasurable experience instead of a stressful one, right?