Ep. #031 'Access Over Ownership: A Fashion Rental Marketplace' — Julia O'Mara, Pickle

And I'm just thinking out loud here.

So it's also a way of trying.

Yes.

Right.

Absolutely.

It's a great way to be able to try.

And you see it online.

The trends are in and out quickly.

They are in.

It could be in yesterday and out tomorrow.

And you might want to participate and try that micro trend that's brand new for the summer is starting to pop off because of an influencer on TikTok.

But you don't want to participate in fast fashion anymore.

And being able to rent on Pickle allows you to try out that new style in a really accessible way.

Most items on Pickle are priced 10% to 20% of the retail value.

So every time you're renting, you're saving 80% to 90% by renting instead of buying new.

And what is, I guess, logistics? How does it work specifically? I have a hunting jacket I want to put on.

And do I have to bring it to the dry cleaner first? Do I have to get it serviced? How does that all work?

Yeah, so the logistics side, when you're renting on Pickle, you'll be renting often amongst closets that are in your local community, especially if you're in a kind of a fast-growing market in a bigger city like New York, LA, Miami, Chicago.

But people can use it all over the country.

We have had rentals in all 50 states last year, which is fantastic.

And those are growing very quickly.

So when you're renting, you'll find items that might be near you or outside of your kind of like regular delivery zone.

And when you're renting locally, you can choose two options.

One is you can go pick up the item from the owner.

they will you'll message you'll be able to choose where you're going to pick up from and then you can also use our door-to-door delivery service it's kind of like door dash but for clothes and a professional driver comes and picks up the item from the owner and delivers it right to your door so super super seamless and then the third option if you're not renting locally is if you're going to just pay for a shipping label that's generated we have a qr code in the app so you show up to ups fedex with the qr code in your item and then it ships right to the other person