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Julia O'Mara

Co-founder and COO of Pickle, the peer-to-peer fashion rental marketplace, and a Forbes 30 Under 30 honoree.

Sep 8, 2026

10:41
How would you describe the culture of Pickle? It sounds like very energetic and, you know, kind of innovative.
10:48
Yes.
10:49
We're very, we're very customer driven and kind of like product led as a company.
10:54
We had, we had an offsite a week or two.
10:58
a couple weeks ago with the whole company and we spent the first half of the day broke out into four different groups where we built out four new features for Pickle and each team was owning that regardless of whether they're working in the marketing function or the finance function or something like that and they were helping build out the next social feature that was going to be put onto Pickle or the AI mood boards that we might be launching.
11:22
And it was great because at the end of it, with that type of activity and teamwork and the tools that we have nowadays, there were working prototypes and some code that was already getting shipped out.
11:32
So we're very focused on continuously innovating and bringing in the ideas across the company because we have so many different perspectives that are coming in that are really helpful.
14:08
What does fashion apparel and circularity mean to you, both on a professional level and on a kind of personal and a business level?
11:12
One of your early users and what they rented and then how it snowballed and how much money they've been able to make.
11:19
Early users, we had to be very scrappy to get some of those early adopters on the platform.
11:24
Some of them were my friends that I went over to their apartments and I begged them to list their items on Pickle.
11:29
And some of them were some of those first girls who attended our very scrappy photo shoots that we would host in Soho.
11:35
By scrappy, I mean our budget was less than $300.
11:38
So we would say we would DM a ton of influencers.
11:41
And by influencers, I mean girls with a couple thousand followers here and there and say, hey, we're going to host a photo shoot.

19 MINS LATER

30:20
What are some of the designers that are must-haves that are on this platform?

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