Why Just Broadcasting Strategy Is Sabotaging Execution | Jurriaan Kamer

Strategy fails in a painfully predictable place: the moment it leaves the boardroom and lands in everyone else’s calendar. We sit down with Jurriaan Kamer to get brutally practical about why “alignment” so often becomes a loud broadcast, a perfect slide deck, and a quiet wave of cynicism on the ground. Instead, we dig into what actually moves strategy execution forward: orientation to real conditions, clear choices, and activation that gives teams room to interpret and self-align. We also borrow a performance system from an unexpected teacher: Formula One. F1 teams don’t just race fast; they learn fast. Jurriaan explains how reflection is scheduled, how debriefs create psychological safety without losing accountability, and why the best teams rally around a single priority rather than a crowded list. We connect this to organisational design, cross-functional teams, and making work visible by mapping the value chain and measuring time-to-market. Finally, we tackle the hard leadership habits that keep strategy connected to reality: explicit trade-offs through “even over” statements, strategic intent that is ambitious yet achievable over a 2- to 4-year horizon, and the overlooked power of reversible decisions. Less perfection, more experimentation, and more slack so people can think, collaborate, and adapt as the external environment shifts. If this helps you rethink how your organisation turns strategy into daily work, subscribe, share it with a colleague, and leave a review so more people can find the show. Find Jurriaan's work:  LinkedIn: https://www.linkedin.com/in/jurriaankamer/ His books Unblock: https://amzn.eu/d/0j8eVFIF Formula X: https://amzn.eu/d/051BMbWY Send Mike a Message **Enjoying the show?** Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/