[laughs]

...

the good way to, to, to approach it.

But, but, like, for, for 80% of the strategies, you know, or maybe hopefully a lot more than that, you're not doing this radical steering of direction, right? Um, so yeah, that's, that's how I would think about it.

And the other thing is, like, the strategy is not something that's only happening at the top.

It should be everywhere.

Like, strategy everywhere is a phrase I'm, I'm using more and more because I often hear people at, in the teams like, "Ah, yeah, the strategy is not for us.

So-