Ep 265 Why Your Travel Agency Social Media Posts Aren't Working (And How to Fix Them)

Send Rita a text with your thoughts! **Join us for the ultimate content and marketing camp in 2027:** https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ **Stop wasting hours hunting for cruise content:** https://programs.steeryourmarketing.com/products/courses/view/1166776 If your social media posts aren't working, it's probably because every single one is trying to sell.  I learned this the hard way back in my baby travel advisor days, and I saw it happen all over again at a recent workshop where advisors kept turning warm-up posts into sales posts.  So let's talk about why that pushes the right people away, because nobody hands a complete stranger $10,000 to plan their trip, amiright?? I'm walking you through the three jobs your posts should actually be doing, Meet, Connect, and Convert, so you can stop yelling "book with me" into the void and start building the kind of trust that leads to real bookings.  Your feed is a place to build relationships, not a billboard, and once that clicks, everything about your marketing gets easier.  **Questions this episode answers:** - Why isn't my social media selling as a travel advisor? - Should every social media post be a sales post? - How often should travel advisors post on social media? - What types of social media posts should travel advisors make? - How do I build trust with clients on social media? - What's the best call to action for a social media post? - Why do my salesy social media posts push clients away? - How do I sell travel on social media without being sleazy? **Enjoy and take action!** \--------------------------------------------------------------- **Rita M. Perez** (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts. **Website:**  https://strategictravelentrepreneurpodcast.com/everything/ **Socials:** LI: https://www.linkedin.com/in/ritaperez19/ IG: http://www.instagram.com/steeryourmarketing FB: https://www.facebook.com/groups/strategictravelentrepreneurs/ **Email:** rita@steeryourmarketing.com