Aug 19, 2026 · 7 min · 6 segments
Season 07 of Startup Pass-port by Frontwalker continues with Episode 19 – Jaap de Bruin, Founders Associate at Mila Health. Jaap de Bruin, Founder Associate at Mila Health, discusses how digital…
Jaap de BruinGuestPaulHostUm, well, in the Netherlands there are many healthcare providers, just in, just as in, uh, many other European countries.
But, uh, you guys are a digital one.
So what, uh, sets you apart?

Uh, what sets us apart is that we cover the whole, uh, service from the medical intake to the consultation to getting the prescription and delivered to your doorstep.

Uh, and during that whole period, uh, you also have 24/7, uh, customer care, so you can take customer, uh, support or talk with doctors in medical chat.
So, um, let's imagine, uh, I'm, I'm sick right now.
And, um, I'm, uh, I'm one of your users.
So how would the, uh, process look like for me?

So if, for example, you, uh, have acne, you would search it on, uh, Google, and we could come up quite quickly, uh, both because we are, uh, trusted.

You would go to a medical intake, uh, then a doctor would assess your medical intake, would ask more questions, and then if you're liable for the product, you would get, uh, the treatment, and that's how it works.
And, um, for, for the people that maybe, uh, for the listeners that don't know how it usually works in the Netherlands or, um, how the more traditional system works-
... um, how, how does that work? Um, so also to, to again emphasize w- how you guys are differentia- uh, differentiating yourself from what is already there.

So normally would, you would go to your own GP, uh, and come there with your problems, and he would assess it.

But we're more an addition to the GP system that already is there, and we also cover some problems people would, uh, rather not discuss with their own GP, b- for example, because they know their GP for 30 years, and they don't want that to tell them to them.
Um, well, in the Netherlands there are many healthcare providers, just in, just as in, uh, many other European countries.
But, uh, you guys are a digital one.
So what, uh, sets you apart?

Uh, what sets us apart is that we cover the whole, uh, service from the medical intake to the consultation to getting the prescription and delivered to your doorstep.

Uh, and during that whole period, uh, you also have 24/7, uh, customer care, so you can take customer, uh, support or talk with doctors in medical chat.
So, um, let's imagine, uh, I'm, I'm sick right now.
And, um, I'm, uh, I'm one of your users.
So how would the, uh, process look like for me?

So if, for example, you, uh, have acne, you would search it on, uh, Google, and we could come up quite quickly, uh, both because we are, uh, trusted.

You would go to a medical intake, uh, then a doctor would assess your medical intake, would ask more questions, and then if you're liable for the product, you would get, uh, the treatment, and that's how it works.
And, um, for, for the people that maybe, uh, for the listeners that don't know how it usually works in the Netherlands or, um, how the more traditional system works-
... um, how, how does that work? Um, so also to, to again emphasize w- how you guys are differentia- uh, differentiating yourself from what is already there.

So normally would, you would go to your own GP, uh, and come there with your problems, and he would assess it.

But we're more an addition to the GP system that already is there, and we also cover some problems people would, uh, rather not discuss with their own GP, b- for example, because they know their GP for 30 years, and they don't want that to tell them to them.
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