Why Modern Brands Need Living Identities with Samuel Kelvin and the host Francis Onuk

Static logos and flat flyers worked great for print, but in a video-first world, if your brand isn't moving, it’s practically invisible. In this episode of *Startup Halfhour*, Francis Onuk sits down with motion designer Samuel Kelvin to discuss the rise of "Living Identities." We break down how motion design helps business owners stop the scroll and build visual authority—and how creative freelancers can leverage motion to level up their skills and command higher project rates. Tune in to learn why static is fading and how to keep your brand moving forward!