Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Aug 19, 2026 · 46 min · 15 segments
George Hanna shares insights on building Intuit Dome, knowing your fan, and turning crowd data into home court advantage. Show notes at sportsgeekhq.com/456
George HannaGuestSean CallananHostHe's the chief technology and digital officer at the LA Clippers and the Intuit Dome.
For those watching on, on YouTube, sometimes guests turn up with a, with a, with a generated background or a, or a fake background or a virtual background, but you're actually sitting in outside in front of the Intuit Dome.
Just for, just for context for the people who are listening from a, from an audio point of view.
Why, why wouldn't you when you've go- when you can enjoy, enjoy the weather? I always start, uh, people asking them how they got their start in the world of, uh, sports and entertainment.

Uh, the Clippers were looking for somebody, uh, and I wasn't looking to leave Disney.

I guess that's the best time to, to get a job, is when you're not looking to leave your current one.

Uh, and learned a little bit more about what they were doing and, and, uh, the people that I'd be working with and for, and, uh, couldn't say no, so here I am.
Yeah, so I mean, there is a lot of people that do come into sports from other industries.
Um, is there, is there a thread there from a either a technology point of view or a, a customer co- point of view from, you know, enterprise IT to cars to theme parks, and now a basketball venue that you can sort of carry through?

Yeah, I guess the one I'd say less about sort of the industry, uh, through-line, more about the companies that I specifically work for within those industries.
He's the chief technology and digital officer at the LA Clippers and the Intuit Dome.
For those watching on, on YouTube, sometimes guests turn up with a, with a, with a generated background or a, or a fake background or a virtual background, but you're actually sitting in outside in front of the Intuit Dome.
Just for, just for context for the people who are listening from a, from an audio point of view.
Why, why wouldn't you when you've go- when you can enjoy, enjoy the weather? I always start, uh, people asking them how they got their start in the world of, uh, sports and entertainment.

Uh, the Clippers were looking for somebody, uh, and I wasn't looking to leave Disney.

I guess that's the best time to, to get a job, is when you're not looking to leave your current one.

Uh, and learned a little bit more about what they were doing and, and, uh, the people that I'd be working with and for, and, uh, couldn't say no, so here I am.
Yeah, so I mean, there is a lot of people that do come into sports from other industries.
Um, is there, is there a thread there from a either a technology point of view or a, a customer co- point of view from, you know, enterprise IT to cars to theme parks, and now a basketball venue that you can sort of carry through?

Yeah, I guess the one I'd say less about sort of the industry, uh, through-line, more about the companies that I specifically work for within those industries.
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