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Most nonprofits lose more than half their donors after that very first gift, and it's rarely because those donors stopped caring. In this episode, Maria breaks down a simple, repeatable framework for keeping donors engaged long after they hit "donate." She walks through the five stages every donor moves through, why skipping even one of them kills retention, and how to weave stats and stories together so your messaging actually sticks. Then she digs into the psychology behind giving decisions, from anchoring to loss aversion to social proof, including the real story behind a $400,000 donor who ended up giving a million.
This is Part 2 of Maria Rio's workshop, "How to Get More Donors, Retain Your Base, and Deepen Their Connection."
- Connect with Maria on LinkedIn: https://ca.linkedin.com/in/maria-rio-ethical-fundraising
- Listen to Part One: https://www.buzzsprout.com/208666/episodes/19724266
**You don't need to figure it out alone.** Book a Discovery Call with Further Together if you need help raising money in a way aligned with your values.
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