How to Pitch Your Product for Gift Guides

Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article? In this episode, Gloria Chou sits down with shopping editor and journalist **Emily Cieslak** to break down what actually makes a product pitch stand out — and what causes journalists to immediately pass. Emily shares the journalist’s perspective on pitching products for shopping guides, including how to prepare before you pitch, what editors are really looking for, the mistakes small business founders make most often, and how to build genuine relationships with journalists before and after hitting send. If you’re a product founder preparing for holiday gift guide season — or you want more earned media coverage for your brand throughout the year — this episode will help you understand how shopping editors think and how to make your pitches easier to say yes to. Topics We Discuss in This Episode: - How to pitch your product for **gift guides and shopping guides** - What shopping editors actually look for in product pitches - How to prepare your brand before reaching out to journalists - What separates a strong product pitch from one that gets ignored - Common pitching mistakes product founders make - How to build relationships with journalists without being pushy - What to do before and after sending your pitch - How small businesses can increase their chances of earning media coverage Ready to Get Featured? Want to stop guessing which journalists to pitch and start getting your products in front of the right media opportunities? Join Gloria inside the **Get Featured Accelerator**, where product founders get access to current PR opportunities, AI-powered pitching tools, journalist insights, and the support to turn media visibility into an ongoing system for their business. 👉 **Learn more about the Get Featured Accelerator:** https://www.getfeaturedaccelerator.com/ Free Resources 🎁 **Get current PR opportunities + learn how to pitch your product:** gloriachoupr.com/masterclass 💜 **Join Gloria’s Small Business PR Community:** https://www.facebook.com/groups/428633254951941 📲 **Follow Gloria on Instagram:** https://www.instagram.com/gloriachoupr/