Oct 15, 2026 · 3 hr 20 min · 28 segments
AI is recommending businesses in your town. It should recommend yours. Your best customers came by referral, which is why this has never felt like your problem. It is also why it is hard to see…
Jason McKenzieHost
Somewhere in your town today, somebody asked their phone who is the best at exactly what you do.

That is what makes this different from every other way a business has ever lost a job.

So here is the only thing I am going to ask you to do, and it does not have to happen right now.

But take it before you change anything, because that picture is your before picture, and there is no getting one after you have started fixing things.

Or your business is not named, and you have just met the problem this book was written to solve.

You may have spent years building a good business, serving customers well, and earning a strong reputation, and the tool in their hand barely knows you exist.

Many companies have built their business through referrals and repeat customers.

If the systems they ask do not understand your business, you never get the chance to win the job.

Having spent years working with small business owners, I realized a story gives you a chance to watch the process happen in a real-world way, including the parts that take time and the parts that are not exciting.

Somewhere in your town today, somebody asked their phone who is the best at exactly what you do.

That is what makes this different from every other way a business has ever lost a job.

So here is the only thing I am going to ask you to do, and it does not have to happen right now.

But take it before you change anything, because that picture is your before picture, and there is no getting one after you have started fixing things.

Or your business is not named, and you have just met the problem this book was written to solve.

You may have spent years building a good business, serving customers well, and earning a strong reputation, and the tool in their hand barely knows you exist.

Many companies have built their business through referrals and repeat customers.

If the systems they ask do not understand your business, you never get the chance to win the job.

Having spent years working with small business owners, I realized a story gives you a chance to watch the process happen in a real-world way, including the parts that take time and the parts that are not exciting.
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