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Small Biz Florida

Small Biz Florida

Ep 436 | Smarter Bookkeeping, Better Business Decisions with Andrew Sugar of Xero

Oct 16, 2026 · 20 min · 13 segments

Understanding your numbers can change the way you run your business. In this episode of Small Biz Florida, we sit down with Andrew Sugar, who leads U.S. channel partnerships at Xero, to explore how…

Understanding your numbers can change the way you run your business. In this episode of Small Biz Florida, we sit down with Andrew Sugar, who leads U.S. channel partnerships at Xero, to explore how small business owners can simplify bookkeeping, gain a clearer picture of their cash flow, and make more informed decisions. Andrew discusses the challenges of relying on spreadsheets and “shoebox accounting,” why organized financial records matter when seeking financing, and how accounting software can help manage invoicing, expenses, and financial reporting. We also explore Xero’s approach to AI and how automation can reduce manual tasks and help owners better understand their financial data. Whether you’re launching a business or managing an established company, this conversation offers practical insights into taking control of your books and working more effectively with your accountant or Florida SBDC consultant.

Understanding your numbers can change the way you run your business. In this episode of Small Biz Florida, we sit down with Andrew Sugar, who leads U.S. channel partnerships at Xero, to explore how…

Speakers: Andrew SugarGuestTom KindredHost

Top entities: Xero×54 United States×11 Florida×6 Enterprise resource planning×2 Artificial intelligence×2

Introducing Xero and the Interview0:39 – 2:37

T

Tom KindredHost

0:39

This is Small Biz Florida, the podcast and broadcast that's all things business across the state of Florida.

T

Tom KindredHost

0:46

I am Tom Kinders, your host, and welcome to another segment of Small Biz Florida, where we talk about all kinds of resources, tools, best practices, and all the resources that are available to help small business owners and operators across the country.

T

Tom KindredHost

1:06

Small Biz Florida, if you've been tuning in lately, was recently at the annual Small Business Success Summit, all brought to you by the Florida SBDC Network.

T

Tom KindredHost

1:18

And there was all kinds of great vendors, exhibitors at the summit.

T

Tom KindredHost

1:23

And all of those visitors, exhibitors brought some sort of tool, resource, assistance program to the summit.

T

Tom KindredHost

1:31

And one of those that was an exhibitor, supporter of the Small Business Success Summit was Zero.

T

Tom KindredHost

1:40

And I have with me today, Andrew Sugar, who serves as the lead U.S. channel partnerships for Xero.

T

Tom KindredHost

1:51

Andrew, welcome to Small Biz Florida.

A

Andrew SugarGuest

1:54

Thanks, Tom.

A

Andrew SugarGuest

1:55

Thanks for having me.

T

Tom KindredHost

1:56

Absolutely.

T

Tom KindredHost

2:00

I love talking about tools like Xero.

T

Tom KindredHost

2:03

It is so important that small business owners understand what tools are available to them.

T

Tom KindredHost

2:11

to help them manage, operate their small businesses.

T

Tom KindredHost

2:14

A lot of our folks are entrepreneurs.

T

Tom KindredHost

2:16

They're having to be a little bit of a jack of all trades.

T

Tom KindredHost

2:20

And it's nice when they can bring technology into the business to help them be efficient and get things up and running and manage those small businesses.

T

Tom KindredHost

2:32

So I do appreciate your time here today to talk about what is a very powerful resource.

XeroCompanySoftware company
97%54 mentions
United StatesCountryCountry in North America
92%11 mentions
FloridaAdministrative AreaUS state
87%6 mentions
Enterprise resource planningEntitySoftware category
82%2 mentions
Artificial intelligenceEntityProfessional field
76%2 mentions
InstagramSoftware ApplicationSocial networking service
71%2 mentions
EnglishEntitySpoken language
66%2 mentions
ChatGPTSoftware ApplicationSoftware
61%1 mention
BankEntityBuilding function
55%1 mention
ClaudeSoftware ApplicationSoftware
50%1 mention
Indian River State CollegeEntityCollege in Fort Pierce, Florida
45%1 mention
New ZealandCountryCountry in Oceania
39%1 mention
AustraliaCountryCountry in Oceania
34%1 mention
ASX - All MarketsCompanyStock exchange
29%1 mention
North AmericaContinentContinent
24%1 mention
Microsoft ExcelSoftware ApplicationComputer program
18%1 mention
BaltimoreCityCity in Maryland
13%1 mention
Performance indicatorEntity
8%1 mention
Large language modelEntity
3%1 mention

AI in AccountingTechnology > Business Technology > Artificial Intelligence
Accounting SoftwareBusiness > Small Business > Business Operations > Financial Management
Financial ReportingFinance > Business Finance > Cash Flow Management
Real-Time Cash Flow MonitoringFinance > Business Finance > Cash Flow Management > Financial Reporting
Cloud Accounting PlatformsBusiness > Small Business > Accounting Services
Xero for MicrobusinessesBusiness > Small Business > Accounting Services > Cloud Accounting Platforms
Entrepreneurship SupportEducation > Business Education
Small Business Development CentersEducation > Business Education > Entrepreneurship Support
Financial Literacy and Advisory ResourcesEducation > Business Education > Entrepreneurship Support > Small Business Development Centers
Business FinanceFinance
Business OperationsBusiness > Small Business
Business EducationEducation
Accounting ServicesBusiness > Small Business
Small BusinessBusiness
Business TechnologyTechnology
Artificial IntelligenceTechnology > Business Technology
Education
Technology
Business
Finance
Financial ManagementBusiness > Small Business > Business Operations
Cash Flow ManagementFinance > Business Finance

Introducing Xero and the Interview0:39 – 2:37

T

Tom KindredHost

0:39

This is Small Biz Florida, the podcast and broadcast that's all things business across the state of Florida.

T

Tom KindredHost

0:46

I am Tom Kinders, your host, and welcome to another segment of Small Biz Florida, where we talk about all kinds of resources, tools, best practices, and all the resources that are available to help small business owners and operators across the country.

T

Tom KindredHost

1:06

Small Biz Florida, if you've been tuning in lately, was recently at the annual Small Business Success Summit, all brought to you by the Florida SBDC Network.

T

Tom KindredHost

1:18

And there was all kinds of great vendors, exhibitors at the summit.

T

Tom KindredHost

1:23

And all of those visitors, exhibitors brought some sort of tool, resource, assistance program to the summit.

T

Tom KindredHost

1:31

And one of those that was an exhibitor, supporter of the Small Business Success Summit was Zero.

T

Tom KindredHost

1:40

And I have with me today, Andrew Sugar, who serves as the lead U.S. channel partnerships for Xero.

T

Tom KindredHost

1:51

Andrew, welcome to Small Biz Florida.

A

Andrew SugarGuest

1:54

Thanks, Tom.

A

Andrew SugarGuest

1:55

Thanks for having me.

T

Tom KindredHost

1:56

Absolutely.

T

Tom KindredHost

2:00

I love talking about tools like Xero.

T

Tom KindredHost

2:03

It is so important that small business owners understand what tools are available to them.

T

Tom KindredHost

2:11

to help them manage, operate their small businesses.

T

Tom KindredHost

2:14

A lot of our folks are entrepreneurs.

T

Tom KindredHost

2:16

They're having to be a little bit of a jack of all trades.

T

Tom KindredHost

2:20

And it's nice when they can bring technology into the business to help them be efficient and get things up and running and manage those small businesses.

T

Tom KindredHost

2:32

So I do appreciate your time here today to talk about what is a very powerful resource.

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