Kim Voon: Why I offered to walk away

Kim Voon, managing director of Insight Online, on why lead generation numbers can look great and still not show up in the business. For founders and marketing leaders who pay an agency for leads. You'll leave with a simple test for your agency's numbers, a smaller way to prove a campaign before you scale it, and a question to ask ChatGPT about the businesses it recommends. A Slideshow mini-episode, recorded live in Podcast Bach at the Business Expo in Auckland, so expect live-environment variations in sound and picture. The Podcast Bach was designed and run by Stu Lees: https://www.linkedin.com/in/stuartlees/ Kim's agency was sending an Australian healthcare business more than 250 leads a month. Every number on the dashboard was green. Then they looked for those leads in the client's own system and couldn't find them. Across 50 clinics, that's about one a week each. Kim went into the meeting ready to hand the account back. The second half turns to AI search: why authority beats volume, why the pitch to rank you in a month is old SEO in new clothes, and where your reviews need to be besides Google. **Chapters** 00:00 Would you notice one lead a week? 01:00 A third culture kid from Pukekohe 03:15 Every flaw shows up in your bank account 05:30 250 leads a month that nobody could find 10:00 Go small to go big: two clinics, 90 days 13:00 AI search: why authority beats volume 16:45 The one-month AI ranking pitch is old SEO 18:30 Ask ChatGPT how it picked your competitors 20:15 The agency with no leads of its own **Guest** Kim Voon, managing director at Insight Online, a performance marketing agency for service businesses with lots of locations. He's been in SEO long enough to recognise the old tricks now being sold as AI search. https://www.linkedin.com/in/kimvoon/ https://www.insightonline.co.nz/ Subscribe to Bright Objects, our newsletter: sharp lessons on marketing and growth from inside ambitious businesses, every few weeks. https://brightobjects.europa.nz/ Dave Hayward on LinkedIn: https://www.linkedin.com/in/haywarddave/ Europa Creative Partners: https://www.europa.nz/ Slideshow with Dave Hayward is a conversation series with founders, marketers and leaders about AI, business and the future of work, hosted by Dave Hayward of Europa Creative Partners.