Sep 16, 2026 · 34 min · 10 segments
That's how Sarina Pilaroscia's father described living with psoriasis — 45 years of twice-daily steroids and a condition his doctors called lifelong and inevitable. Sarina didn't accept that. She…
Sarina PilarosciaGuest
Lia CardosoHost
You know, and even though our list is so long and so free, I've learnt that being at, you know, the National Ex- Eczema Association and connecting with people in the psoriasis group and the eczema group, that there are so many other allergies that come with these skin ailments, and there's never gonna be one size fits all.

But at least as a brand, I could say, like, one of our top pillars is that we can do our best to cover as many of those things as possible.

A client's gonna have a random allergy to an, to a herb that you would never think, and that's out of our control.

But as a brand, what we can do is do our best to stay as allergen free and free from as many harsh chemicals and whatnot that we can.

And, and I think that when we build a brand based on not just a concept, not just by a trend, because nowadays everyone launch a skincare brand, you know? Uh, thanks for the, uh, private label thing, everyone can open up a, a skincare brand.

... what we can, you know, achieve with each formula that we create, and that's not just launch another product, another trendy product, viral product.

You know, and even though our list is so long and so free, I've learnt that being at, you know, the National Ex- Eczema Association and connecting with people in the psoriasis group and the eczema group, that there are so many other allergies that come with these skin ailments, and there's never gonna be one size fits all.

But at least as a brand, I could say, like, one of our top pillars is that we can do our best to cover as many of those things as possible.

A client's gonna have a random allergy to an, to a herb that you would never think, and that's out of our control.

But as a brand, what we can do is do our best to stay as allergen free and free from as many harsh chemicals and whatnot that we can.

And, and I think that when we build a brand based on not just a concept, not just by a trend, because nowadays everyone launch a skincare brand, you know? Uh, thanks for the, uh, private label thing, everyone can open up a, a skincare brand.

... what we can, you know, achieve with each formula that we create, and that's not just launch another product, another trendy product, viral product.
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