Building Community, Recurring Revenue, and a Business You Can Sell w/ Carol Tice

Most online business owners spend years asking questions like "How do I get more clients?" or "How do I get more visibility?" or "How do I grow my team?" But what if there's a bigger question worth asking? **How do I build a business that doesn't depend entirely on me?** In this episode, I'm joined by business journalist, author, ghostwriter, and community-building expert Carol Tice. Carol built a thriving membership community with more than 1,500 paying members, created years of recurring revenue, and eventually sold the business for a life-changing amount of money.  We dive into why community may be one of the most overlooked business models for online service providers, how memberships create both impact and predictable revenue, and what it actually takes to build a business that's valuable enough for someone else to buy. If you've ever wondered what comes after one-on-one client work, dreamed about creating recurring revenue, or want to build something that can outlast your direct involvement, this conversation will give you a lot to think about. 👉 **In This Episode, You’ll Learn:** - How Carol grew a membership community to 1,500 paying members - Why recurring revenue is different from passive income (and why that's important) - The biggest misconceptions people have about community-based businesses - How to identify a community idea people will actually pay for - Why community members often become your best marketing team - How memberships can support coaching, consulting, and other service-based offers - What buyers look for when evaluating an online business - The behind-the-scenes reality of preparing a business for sale - Why documenting systems and reducing owner dependency increases business value - How to start thinking about an exit strategy long before you're ready to sell 🎧 *Tune in for an eye-opening conversation about community building, recurring revenue, business ownership, and what it takes to create something valuable enough that it can thrive even without you.* 🔗 **Links & Resources:** ➡️ Connect with Carol on LinkedIn ➡️ Visit Carol's Website ➡️ Follow Morgan on Instagram @spechtand.co ➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off) ➡️ Book A Brand Chat **The Stand Out Brand™ Audit** is an AI powered guided audit that shows you exactly what’s working, what’s not, and how to strengthen your brand using my proven Stand Out Brand™ System. If you’ve been feeling like your brand needs a little love, but you’re not sure where to start, this tool will give you **clear next steps to move your brand forward with purpose** in 10mins or less! Get started here! **Book Your Stand Out Brand Strategy Session Today!** In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.  Book Your Session Here Promo Code: SFBPOD