83. What is a Marketing Ecosystem and Why You Need One

But what is a marketing ecosystem? Let's get to the nitty gritty.

I want to explain it to you as if you're saying to me, Bianca, explain this to me like a child, right? So as you know, I live in Spain and coffee is literally life.

I actually have a series on TikTok where I visit like local cafes.

It's fun, but it's one of the ways I actually get to know the city.

So let's say I'm walking down the street and I see a coffee shop and it's called B's Cafe, which I don't know, maybe one day I'll open up a cute little cozy coffee shop and bookstore.

Anyway, I see B's Cafe and I decide I'm going to go inside because the name caught my attention.

The storefront got me through the door, but then no one greets me.

Now, if you live in Spain, that's a big no-no.

You say hello when you walk into a place.

It's just what people do here.

And then I realized there's no menu, but I'm hungry, right? Like I know I want a cafe con leche, but do you have food? Maybe I can see some pastries, but I really want like a tostada, which here in Spain is like a toasted bread with grated tomatoes or bread with jamon.

And I have no idea what's available because there's no menu.

Now, I will say as someone who lives here, I know the typical breakfast options, but we're in a tourist part of town, right? So if you're visiting, you may not know.

Then I look around and realize there's no seats.

I actually want to sit down.

This actually happened to me last week.

I walked into this cafe and there were two chairs inside and one tiny table outside.

Turns out their coffee was actually meant to go, which also isn't very common here.

But again, I was on the tourist side of town.

So, yes, the name and a look at the building got me into the coffee shop.

But everything that happened after that is going to determine whether or not I stay.

And that's where, you know, marketing comes in.

That's how marketing works.

Because I think that a lot of service providers think that marketing is the sign outside the coffee shop, right? B's Cafe.

It's the Instagram post.