Simplified Marketing | Marketing Strategies for Service Providers
Jun 24, 2026 · 20 min · 11 segments
If you've ever wondered whether you should focus your marketing efforts on LinkedIn or Instagram, you're not alone. It's one of the most common questions I hear from service providers. The problem is…
Bianca SmithHost
And honestly, that's exactly why I think that I want to have this conversation today.
You know, when I make marketing decisions for myself or when I make marketing decisions for my clients, I'm not asking which platform is the most popular.
You know, I just want to use the platform that is best for my clients and not the one that everyone is using.
You know, I'm usually asking where is their audience? You know, where is your audience spending time? But also which platform is going to help create those business opportunities, right? That's why I've always struggled when other marketers say, just be everywhere or focus on the platform you love the most.
Some people may disagree with me on this one, but I don't like neither one of those approaches.
They don't make any sense to me and they never have because being everywhere usually, again, leads to burnout because most of you, you don't have the time, the energy, and the resources to do it, to be on every platform and also do it well.
and also choosing a platform simply because you enjoy it, that doesn't mean that is necessarily the right platform for you and your business.
And honestly, that's exactly why I think that I want to have this conversation today.
You know, when I make marketing decisions for myself or when I make marketing decisions for my clients, I'm not asking which platform is the most popular.
You know, I just want to use the platform that is best for my clients and not the one that everyone is using.
You know, I'm usually asking where is their audience? You know, where is your audience spending time? But also which platform is going to help create those business opportunities, right? That's why I've always struggled when other marketers say, just be everywhere or focus on the platform you love the most.
Some people may disagree with me on this one, but I don't like neither one of those approaches.
They don't make any sense to me and they never have because being everywhere usually, again, leads to burnout because most of you, you don't have the time, the energy, and the resources to do it, to be on every platform and also do it well.
and also choosing a platform simply because you enjoy it, that doesn't mean that is necessarily the right platform for you and your business.
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