80. You Don't Need More Content, You Need a Marketing System

all the things and still are not seeing the results? If so, this episode is going to change how you think about your marketing completely.

We think even as a marketing strategist that the marketing world is so noisy, okay? I try to scroll Instagram and I'm so overwhelmed, especially reels.

And I think that's why I spend more time in stories because stories, I don't know, it just seems more real for me.

Now, the marketing industry has sold service providers on value, right? Post more, post more, post more.

It's those like marketing influencers, right? But I don't think that's the answer, right? I don't think that we need to be posting more.

I think we just need to be more intentional about the content that we're putting out.

So I had a client once who had so much content.

I mean, she was literally a marketing strategist dream.

She had content for days.

The problem, she had no system.

She had no strategy.

Content was all over the place, which also meant that she wasn't repurposing anything.

She was just creating and creating and creating.

Like, why do you have time for this? You're a mom of three-year-old twins.

There was no clear messaging either.

Even I was confused.

Like, who are you talking to? Are you talking to moms? Are you talking to business owners? Are you talking to moms who are business owners? She was posting randomly.

She had no strategy.

She was on every platform possible.

You can imagine.

But because she was on so many different platforms, she got overwhelmed and that made her be what? It made her be inconsistent.

Like, where are you on Facebook? You know, and all this content, but no consistency and no strategy behind it.

So marketing should never depend on your motivation any given day because some days you're just not motivated.

That was me yesterday.

I was so unmotivated.