Should I Care About...Everyone Saying Courses Are Dead, Community Replacing Everything & Whether My Offer Suite Actually Works?

yeah I just think it's a it's You know, such a good topic to dig into because I've spent a lot of time and energy creating these offers and it's easy to slip into the trap of either... creating what everyone else is creating because you see that as like a trend so I've got to do that because that's what everyone's doing

yeah or

creating something that you want to create without really spending much time thinking about is the audience appetite there for it is this actually what people are wanting right now so yeah I think it would be really useful for our listeners to have a think about it listen to what we've seen like you said as sort of part of the older guard of people in the online space like what we've seen work previously what we think is working now I just think it's useful to have these chats because sometimes when you're working on your own or if you're working in isolation, you can miss out on some of the really important insight that comes from having chats about these sorts of things.

Yeah, absolutely.

So I wonder if it might be useful for me to share my current offer suite because mine evolves all the time because I love a pivot.

I love a new course.

I love a new program.

But as much as it is just me with my slightly ADHD brain getting a little bit bored and wanting to do something new.

I do also think one thing I'm really good at is responding to what people want and how people kind of want to interact and what they want from me.

And then kind of balancing that with how I want to run my business.

And we've talked about this before.

If you've heard the podcast before, I am, I'm definitely an over-deliverer.

And what I will do is always add in like one-to-one.

That's my like main little red flag.

When I'm selling an offer or when I'm creating an offer, I will always try and add in one-to-one.

And I had a really big realization that, probably about a year ago, that it's really not sustainable to add one-to-one to every offer all the time.

And it then doesn't help me differentiate my offers.

It then blocks up my diary.

And actually, you know, I had to learn to really trust that my knowledge was enough in some cases and that actually direct access to me isn't always necessary to get the outcome.

And as much as my ego didn't really want to hear that, I think it was also confidence in creating content and being able to articulate, I guess, what I teach people and how I help them.

That will allow them to get that result on their own without them having to have one-to-one contact with me.

So at the moment, I have a totally passive course.

I have ABC, which is the audience builder course, which is literally how you set up ads, basically.

I'm pretty sure that's 197 and you can buy it anytime.

In all honesty, I don't really... proactively sell a huge of those a lot of the time the main one if someone comes to me saying I want to run ads I want to learn how to do it is the super fan sprint that's the one that I personally feel like benefits the most people because it's not just ads it's like I will help you with your lead magnet with your welcome sequence and then with your ads and making sure you're bringing in super fans not just growing a list of people who aren't going to buy that one I think that was a really interesting offer maybe we'll dig into that one a little bit because I play with that offer a lot Not because I'm pivoting and being boring, but because I try and read what people want at different times of the year.