Should I Care About... Paying To Speak On Stage, Buying Vs Borrowing An Audience & The Plan For A £500K Year?

Well, first of all, I just wanna say, when you first said that whole buying- ... borrowing or building an audience.

I just think that's genius.

I think you need to copyright it or something.

I think it's so good because it really got me thinking more broadly about audience building, because I think audience building, when I hear that, I just think, oh, like lead magnet, paying for ads, having a lead magnet that people can download, they join your list, you know, yada, yada, yada.

But the reason why it's front and center is my launch closed yesterday, and I know we're gonna do the full debrief once your launch closes as well.

But I'm just really aware that I have rinsed my audience now talking about the Build A Good Story Club.

I'm not planning on opening it again until April, and part of that is because I ne- I just can feel in the conversations that I'm having, I can feel that I need to build my audience between then and now if I want to be able to keep filling it and getting people in.

And I've had loads of big thoughts during this launch, and one of them is around like how I can extend my audience, and what is the right way to do it, and should I be trying to do all things? Should I be trying to pick one? Should I go all in on ads, or should I go all in in front of getting onto people's podcasts and trying to find ways of borrowing audiences? So yeah, that's where I'm at, is just audience building I think can feel like this enormous task of, shit, okay, I wanna build an audience.

I'm also actually a bit scared of building an audience as well.

The safety in almost knowing everybody on your email list.

I'm the type of person, I go through my Instagram followers, and I'll remove people that don't look like my ideal client.

So if I just see someone's followed me and I'm like, "No, I don't think that you look like my..." And I'll remove them.

Obviously, if I'm gonna grow a big audience, I can't do that.

I can't be that pernickety.

So yeah, I'd love to think about the different ways of building an audience, and I think it'd be really useful for people at home as well to, to understand these are the different ways.

But also get into some pe- some versions seem to be sniffed at.

Some p- some versions of building an audience seem to be like, oh yeah, no, worthy.

Great.

It's great that you're doing that.

And then some it's like, oh, thirsty, pathetic.

Like this one that I actually haven't heard about, where people have, have paid a massive amount of money to talk on a stage, and that seems to be not good.

So yeah, I'd love your thoughts.

I'd love to get into how to build an audience and which ones are good and bad.

Which ones are good and bad? We're just gonna put our judgment on it.

So-