Should I Care About... My Launch Numbers?
Sep 29, 2026 · 57 min · 12 segments
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the Launch Diaries, recorded the morning after we both ran our workshops, & we get into the hours straight after a…
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the Launch Diaries, recorded the morning after we both ran our workshops, & we get into the hours straight after a launch event, when the numbers are perfectly good & your brain has decided otherwise. Because most of us know the standard show-up rates & conversion rates off by heart, we've walked clients through them a hundred times, & we'll still judge ourselves against a launch that made 250K in its first hour. Sophie had 226 sign-ups & a show-up rate below what she's used to. Ruthie had 64 sign-ups, all organic, far more than she'd hoped for, & within minutes had her phone calculator out working out what it would mean if every single one of them joined. So we talk about the gap between a launch that's realistic for the size of your audience & the ones filling everyone's feed, & why we're both posting through ours mid-wobble, without the neat bow at the end. Plus a quick debrief on our in-person day in Winchester (& a lake that was a lot colder than it looked). In this episode: - The 90-minute offer Sophie sold inside her workshop, the 5 people who bought on the call, & the exact point after which nobody else did - Ruthie's 4 minutes of accidental recording, a Bubbles notetaker & the one name she didn't recognise in the waiting room - The £60 a month maths Ruthie did on 64 people, & how one little thought rewrote every target she'd set herself - What Sophie didn't do this time that she always does to get people turning up live, & the show-up rate that came out of it - The 3 mega launches Sophie picked apart for her workshop, including a wait list of over 100,000, & what they all had that most of us don't New episodes every Tuesday. Follow Sophie:https://www.instagram.com/sophiegriffithsco/@sophiegriffithsco & Ruthie:https://www.instagram.com/firstpersonnarrative/@firstpersonnarrative When you're ready, here's the next step: Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [\[Find out more\]](http://www.sophiegriffiths.co/outrageous) Show notes links: Sophie's free guide to getting people to turn up live: Click Here Sophie's Five Days to Your F\*ck Yes Group Offer sprint, starting 5th October: Click Here Ruthie's Bloody Good Story Club:https://ruthiefpn.myflodesk.com/wait2https://ruthiefpn.myflodesk.com/wait2
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the Launch Diaries, recorded the morning after we both ran our workshops, & we get into the hours straight after a…
