Sep 17, 2026 · 16 min · 8 segments
What do you do when bookings feel a little slower and you start questioning your pricing? In the first episode of **Walk It Out**, I'm taking you with me on a walk while I work through something I've…
John BunnHost
And I've just been thinking a lot lately about, I have two consultations this week set up already.
And like, I don't know about you, but I'm kind of in this place where I am feeling a little anxious about my booking rate, and I'm feeling a little like I need to bring my prices down or work with people.
And I don't think it's a bad idea to lower my prices if need be to get a couple bookings.
Like I talked last week with this girl who's getting married in Lake Como, and she said she had a $6,000 to $9,000 budget, and I was telling her I would be more in the $9,000 to $15,000 plus travel and then I second guess myself and then I haven't heard back from her and I really want the booking and I'm wondering like what if it been better for me to get her to book a $9,000 or something and then upgrade later and it's always back and forth in my head.
I have the right, you know, proposal, custom proposal sent to her, followed up, you know, and it's like I haven't heard anything back.
And I'm just, I'm listening to other people's education on discovery calls and what to do.
And you hear these educators, myself included, you know, be confident in your pricing.
And I just wanted to kind of show you that even though I've done this, this is my 20th wedding season now.
I still wonder, should I lower my prices? Should I make it easier for people to book me? And what does it mean to have, you know, a bird in the hand verse two in the bush? And I just like, I think, for me, I get to this point every year where, like, I know I can trust that I will book things, but also there's momentum with getting a handful of bookings onto the, you know, the calendar.
And I've just been thinking a lot lately about, I have two consultations this week set up already.
And like, I don't know about you, but I'm kind of in this place where I am feeling a little anxious about my booking rate, and I'm feeling a little like I need to bring my prices down or work with people.
And I don't think it's a bad idea to lower my prices if need be to get a couple bookings.
Like I talked last week with this girl who's getting married in Lake Como, and she said she had a $6,000 to $9,000 budget, and I was telling her I would be more in the $9,000 to $15,000 plus travel and then I second guess myself and then I haven't heard back from her and I really want the booking and I'm wondering like what if it been better for me to get her to book a $9,000 or something and then upgrade later and it's always back and forth in my head.
I have the right, you know, proposal, custom proposal sent to her, followed up, you know, and it's like I haven't heard anything back.
And I'm just, I'm listening to other people's education on discovery calls and what to do.
And you hear these educators, myself included, you know, be confident in your pricing.
And I just wanted to kind of show you that even though I've done this, this is my 20th wedding season now.
I still wonder, should I lower my prices? Should I make it easier for people to book me? And what does it mean to have, you know, a bird in the hand verse two in the bush? And I just like, I think, for me, I get to this point every year where, like, I know I can trust that I will book things, but also there's momentum with getting a handful of bookings onto the, you know, the calendar.
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