Jun 23, 2026 · 19 min · 9 segments
What if the question is not just what to build in your business but when, where, and in alignment with what? VerDarLuz has spent decades blending evolutionary astrology, human design, and shamanic…
Candy MotzekHostYour rising sign is really important in astrology, especially for business, because it's your outer mask.
It's your personality.
You do your rising sign every day.
And people even can see that often more than your sun sign.
Your rising sign is very important for your branding because it's like... who people see you as.
So it's very different to brand yourself if you're kind of Gemini wearing many masks, very youthful and playful versus something like Capricorn, which is much more serious and accountable and responsible and managerial.
There's a different approach.
It's a different visibility strategy.
It's how you would show up in the world.
Very different.
Read the full transcript.
Create an account to read the whole episode, search across every transcript, and follow the shows you care about.
Your rising sign is really important in astrology, especially for business, because it's your outer mask.
It's your personality.
You do your rising sign every day.
And people even can see that often more than your sun sign.
Your rising sign is very important for your branding because it's like... who people see you as.
So it's very different to brand yourself if you're kind of Gemini wearing many masks, very youthful and playful versus something like Capricorn, which is much more serious and accountable and responsible and managerial.
There's a different approach.
It's a different visibility strategy.
It's how you would show up in the world.
Very different.