How Do You Build a Skincare Business That Lasts 20 Years? with Rachel Lee Lozina

how are you using ai in your business today and where do you see the biggest opportunity to support a service-based a service-based business right i love

ai i think everyone i think everyone that is an entrepreneur is really leaning into ai and i feel like if you're not leaning into ai you're going to be left behind I look at AI and I feel like that's like our boomer parents that were like, I don't care about cell phones.

I don't care about computers.

You do that for me.

Yeah.

They're not interested.

I'm like, you guys are going to be left in the dust if you can't figure out how to use a cell phone and even a computer.

If you're not getting with the technology, because the whole world is being built around AI, whether we like it or not.

So we better get on board.

But I use AI often.

I try not to do too much artwork with AI because it's so obvious.

Like you can see these layers that they make and it's got the bullet points and the little like lotus flower.

It's a little too, you can tell right away.

Everything looks the

same.

Yeah.

And everything looks the same, right? I use AI, oh God, so much.

More than I'd like to admit because it's a little embarrassing.

Sometimes I will use AI to, of course, the standards, rewrite emails.

But I've even done some major things where I've taken estimates for reworking websites.

I've taken statistics for my ad spend for Meta and Google estimates.

And I've pumped that into AI.

I've taken some of the metrics and the reports that I have from my business to really collaborate and give a clear, digestible view of what's the biggest needle mover, where the girls could improve that work for me, where most of our money is going, because having some financial fluency is really important, understanding the hows and the whys.

AI is incredible, but again, for art, I don't really want to use it for art.

I want to use it for the accounting stuff, the bookkeeping stuff, the stuff that doesn't require any sort of creativity.