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Rachel Lee Lozina

Rachel Lee Lozina

Owner and founder of Blue Water Spa, a New York State licensed esthetician, laser technician, and oncology esthetician with over 20 years of experience.

Aug 18, 2026

15:23
What is your biggest growth challenge right now as you run two locations? And how are you thinking about solving it? The
15:29
biggest growth challenge I find is it's hard to say because there's so much competition in my community.
15:36
Nail salons.
15:37
It's like, I don't know about you and your town, but there's I have a very, very small town and there's three nail salons within a block of each other.
15:43
Right.
15:44
Staying relevant, recapturing clients because clients have the shiny ball syndrome.
15:49
Let's be honest.
18:54
What has changed most in your leadership over 20 plus years? And what has scaling from one location to two asked of you personally?
WickHOST
25:36
Mm-hmm.
25:36
You know? So it's really hard to get into the idea of why, but I do feel like you need to find somebody that's really passionate and try to learn underneath them, um, and, and to constantly grow yourself.
25:51
You know, um, constantly take online classes.
25:54
I'm gonna learn about, you know, microcurrent treatments.
25:56
I'm gonna learn about, you know, myofascial release.
25:59
I'm gonna learn about, you know, buccal treatments.
26:02
Like, you know, continuously expanding, 'cause you're not gonna...
WickHOST
28:46
Mm

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