
Rachel Lee Lozina
Owner and founder of Blue Water Spa, a New York State licensed esthetician, laser technician, and oncology esthetician with over 20 years of experience.
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Aug 18, 2026
How Do You Build a Skincare Business That Lasts 20 Years? with Rachel Lee Lozina
15:23
15:29
15:37
15:44
18:54

Melanie BarrHOST
What is your biggest growth challenge right now as you run two locations? And how are you thinking about solving it? The

Rachel Lee LozinaGUEST
biggest growth challenge I find is it's hard to say because there's so much competition in my community.

Rachel Lee LozinaGUEST
It's like, I don't know about you and your town, but there's I have a very, very small town and there's three nail salons within a block of each other.

Rachel Lee LozinaGUEST
Staying relevant, recapturing clients because clients have the shiny ball syndrome.

Melanie BarrHOST
What has changed most in your leadership over 20 plus years? And what has scaling from one location to two asked of you personally?
The Making of a 7-Figure Esthetician. Seven Figure Earner Reveals Her Best Hacks And How She Got There!
25:36
W
25:36WickHOST
Mm-hmm.

Rachel Lee LozinaGUEST
You know? So it's really hard to get into the idea of why, but I do feel like you need to find somebody that's really passionate and try to learn underneath them, um, and, and to constantly grow yourself.
W
28:46WickHOST
Mm