Introducing: The Census. Nope, not that one.

Yeah.

Shameless Media is launching the Shameless Media Census.

Now, this is not a one-and-done thing.

The Shameless Media Census is launching in 2026, but it's something we are committing to doing every year.

So before...

I think we need to say the quiet part out loud.

[laughs]

Which is to say, but isn't the Australian government running a census, their census-

Really soon

... really soon? And to that we say, yes.

I don't know how, and this will sound unbelievable to everyone listening.

People literally won't believe us.

We have accidentally scheduled our census, which was, has been booked in for six months, on the same week the Australian government is doing their census, and they do theirs every five years.

Once every five years, and we've somehow picked the exact same timing.

So do both.

This is just a way-

If you will do the Australian government census...

Oh, I think you're, like, legally obligated.

You must.

You simply must do that census

That's, like, the head.

That's, like, for your head, the stats.

This is for your heart.

This is for your heart.

I won't call the Australian government census boring.