150: Your Biggest SEO Questions, Answered

So the first question that I want to dive into is, is SEO dead now that everyone is using AI? And I've covered this in a couple of episodes.

You can go and listen to episode 143, AI search, why simple SEO foundations still matter.

And there are a lot of people talking about AEO, GEO, AI SEO, whatever acronym you want to use for this.

which basically means showing up somewhere where people are using AI to search or have a conversation or for recommendations.

So it's basically getting the AI engines to recommend your business.

And I love it, as I'm talking to clients now, they're starting to tell me and starting to see that they are actually getting recommended in AI.

And it's something that can happen from the work that you've already done on your website.

Social media can play a part of this as well.

If you've been mentioned anywhere, if you've been on any articles, in any podcasts, there's lots of ways that you can get your business showing up in AI search.

But if you actually wanna be really intentional about this, and want to give yourself the best chance of showing up for the things that you do and the very specific things that you do, then putting the foundations of SEO in place and making sure that you're really clear on your messaging, you're really clear on what makes you different to your competitors, you're really clear on why you're the expert that people should trust and And you have trust signals like testimonials, like places you've been featured, any professional bodies that you're a member of.

You've got links coming into your website and people mentioning your website across the whole of the Internet.

And fundamentally, that there is a clear message and a positive sentiment of your business across the whole of the Internet.

then that plays a big part of showing up in AI search.

Your website needs to be well structured.

So we've talked a lot on the podcast about the English essay for your web pages.

So having one heading at the top, one H1 heading.

the flow of the page follows in a natural hierarchy so you never have a h1 followed by a h3 followed by a h5 back to another h1 it's h1 which is the main thing this page is about that sends the strongest signal to google that this page is about this particular thing And then within that, you then have subheadings.

So those are your H2s.

So things that break the page down a little bit more into different sections.

You can add your keywords in there.

So if you're wanting to show up, if you know this page is something that should show up for a particular search term, then you weave that through some of your headings naturally as well.

And then if you need to break those headings down even further, then that would be H3s within those sections.

But the page follows a natural hierarchy.

Your website is set up fundamentally to work well as well.

So it loads fast.

So the first question that I want to dive into is, is SEO dead now that everyone is using AI? And I've covered this in a couple of episodes.

You can go and listen to episode 143, AI search, why simple SEO foundations still matter.

And there are a lot of people talking about AEO, GEO, AI SEO, whatever acronym you want to use for this.

which basically means showing up somewhere where people are using AI to search or have a conversation or for recommendations.

So it's basically getting the AI engines to recommend your business.

And I love it, as I'm talking to clients now, they're starting to tell me and starting to see that they are actually getting recommended in AI.

And it's something that can happen from the work that you've already done on your website.

Social media can play a part of this as well.

If you've been mentioned anywhere, if you've been on any articles, in any podcasts, there's lots of ways that you can get your business showing up in AI search.

But if you actually wanna be really intentional about this, and want to give yourself the best chance of showing up for the things that you do and the very specific things that you do, then putting the foundations of SEO in place and making sure that you're really clear on your messaging, you're really clear on what makes you different to your competitors, you're really clear on why you're the expert that people should trust and And you have trust signals like testimonials, like places you've been featured, any professional bodies that you're a member of.

You've got links coming into your website and people mentioning your website across the whole of the Internet.

And fundamentally, that there is a clear message and a positive sentiment of your business across the whole of the Internet.

then that plays a big part of showing up in AI search.

Your website needs to be well structured.

So we've talked a lot on the podcast about the English essay for your web pages.

So having one heading at the top, one H1 heading.

the flow of the page follows in a natural hierarchy so you never have a h1 followed by a h3 followed by a h5 back to another h1 it's h1 which is the main thing this page is about that sends the strongest signal to google that this page is about this particular thing And then within that, you then have subheadings.

So those are your H2s.

So things that break the page down a little bit more into different sections.

You can add your keywords in there.

So if you're wanting to show up, if you know this page is something that should show up for a particular search term, then you weave that through some of your headings naturally as well.

And then if you need to break those headings down even further, then that would be H3s within those sections.

But the page follows a natural hierarchy.

Your website is set up fundamentally to work well as well.

So it loads fast.