424: Why Therapists Should Pay Attention To LinkedIn

What if you didn’t need to post on LinkedIn every day to build real authority? For years, the dominant LinkedIn advice has been pretty consistent: post constantly, engage with bigger accounts, chase visibility, and keep feeding the algorithm. But what if there’s a quieter—and more sustainable—way to use LinkedIn? In this episode, Mel shares what he’s learned after nearly four years of experimenting with LinkedIn, growing from roughly 400–500 followers to nearly 5,000 and generating more than 700,000 views without posting every day. More importantly, he explores why LinkedIn may be becoming increasingly valuable for therapists as AI changes the way expertise is discovered online. ### In this episode: - Why Mel shut down a Facebook community of nearly 10,000 people and began experimenting with LinkedIn - Why therapists may be overlooking one of the best platforms for building professional authority - The problem with the “post every day” approach to LinkedIn - Why your referral sources, collaborators, publishers, podcast hosts, and speaking opportunities may already be on LinkedIn - How LinkedIn can help create a broader digital footprint around your expertise - Why specificity matters more than having a massive following - How to turn years of clinical experience into content people can actually find - Why your LinkedIn profile should function more like a search result than a traditional resume - How to use LinkedIn search to find referral partners, collaborators, journalists, publishers, and other opportunities - Mel’s “Quiet LinkedIn” approach to posting consistently without burning out - Why the goal isn't necessarily more followers—it’s more signal Instead of trying to win the follower or engagement game, Mel proposes playing a different one: the authority game. Tune in for the strategy! The goal isn't virality. It's becoming the obvious expert in your specific corner of the world. -- **RESOURCES** Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners. -- **FREE WORKSHOP: Your LinkedIn Profile is Either Working For You Right Now — or It Isn't** Join Mel on **September 18th for a free 60-minute live workshop** designed to help therapists turn LinkedIn into a 24/7 silent referral partner—without becoming a content machine. You’ll learn how to optimize the five parts of your profile that matter most, make your expertise easier to discover by both humans and AI search engines, and build a quiet online presence that can lead to referrals, speaking opportunities, podcasts, and more. Save your spot at: https://melvinvarghese.kartra.com/page/linkedin