Why Does Everything Need to be Content?

Hundreds of concert videos you’ll never watch. B-roll of yourself making coffee. A relaxing weekend that apparently needs a content strategy. When you work in social, can you ever switch that part of your brain off? Lach, Gabby and Hana unpack the pressure to document everything, the work behind “effortless” creator content, and what happens when doing your job also means building a personal brand. We get into: - Why we keep filming things we never watch or post. - How “being authentic” became another thing to curate. - Whether sharing more actually means showing more. - Setting boundaries when your everyday life becomes source material. Plus, a surprisingly passionate detour into phone storage. **Come hang with #seen:** Join the community: https://skedsocial.com/seen-community Share your thoughts in our social survey: https://forms.gle/HAXUSpTjJ1rsq1RZA Explore Sked Social: https://skedsocial.com