EP03: Let's Get Technical (SEO)

search tea

hey welcome to search tea your go-to podcast for search trends ai updates and of course piping hot takes i'm your co-host laura and as always i'm joined by the wonderful grace hey grace how are you and what's the tea today

hey i'm good tea for today is technical tea is for technical

yeah

Tech SEO.

Yeah.

That's a hot topic for today.

And I guess more specifically, it's about in the world of AI, the advent of AI in search.

How is technical impacted? Is it still important for us to check on the tech health of our websites? So these are kind of the questions that we'll explore.

Definitely a lot of questions from clients and things like that.

Love it.

But yeah, I think we've noted down as well, is it dead or alive when it comes to tech SEO in particular? I'm not sure if

people are...

Really asking the question of is tech SEO dead? Definitely is SEO dead?

Yeah.

Always asked every time there's any kind of disruption or updates.

Yeah.

But I feel like specifically tech SEO...

I guess it's under that umbrella, isn't it? And I mean, I think it's an interesting one because there are some nuances, but I mean...

What's your opinion? Because I think it's very much still alive when it comes to technical specifically.

We spoke last time about content and is content still king, queen or royal?

Yeah, royalty.

But now like it makes sense.

We've spoken about content.

It makes sense to move on to the other arm of SEO if you like, which is technical.

I think it's very much still alive.

I'm always saying at the moment, like I actually think everything with AI is putting SEO on the map in a way that like we've not seen before.

And I mean, I think technical is maybe arguably even more important than it was before, but I wonder, yeah.

What do you think in terms of its importance now?

I mean, I definitely agree with, with you.

First of all, technical is as important as content because you know you can have the best content on your site but if your website is technically unsound or there's technical issues that prevent the content from being surfaced then what's the point so in that sense technical is definitely as important to But with AI getting in the mix, certain aspects of technical SEO play more of a role in AI, at least for AI being able to visit and read the content on your website for your information, your details to surface in AI results.

So, yeah, well, we could talk a little bit about that.

Yeah, definitely.

Definitely.

Want to get into that and some of the nuances and changes that we've seen with AI, bots, LLMs, reading and retrieving content.