Oct 19, 2026 · 34 min · 11 segments
It’s easy to start selling online today, but growing an e-commerce brand into a much bigger business is still really hard. ZyG takes over the work of scaling for brands with great products, and its AI…
Omer KaplanGuestSeb JohnsonHostAnd you showed me the tool and I remember being almost gobsmacked by it because the speed at which it was able to assess the market, put all the materials together, It was absolutely insane, right? And the technology is clearly there today to enable so many parts of the scaling process to happen quickly and in a way that they haven't happened before.
How do you see this changing the next three or five years? What other changes are coming down the line that can help companies grow even faster?
So that's a very deep question because I think that three to five years, nobody knows.
We all know about how much of the purchases transaction will be through like agentic PAs, the likes of views and instinct and all of that.
I do think that all of these tools and capabilities for the companies that will have the right partner to kind of get all of what it can offer, I think that much smaller companies will be able to become significant.
Because I think that many of the things that you can do today with AI, before it was mainly only relevant for bigger companies, And I think that today also smaller companies can do it.
As in making it more accessible so that smaller individual sort of new entrants can then dominate.
So we in our source, which was our previous company, we did something similar with mobile games where basically when we when we identified that there is potential, we delivered scale for them.
But what happened is that many of the indie game developers will manage to create huge hits.
I'm sure we're going to see what we're calling indie, which is a bit different here.
But I'm sure we're going to see these really amazing entrepreneurs with really great products that are now going to be able to get much more traction.
And do you think there are certain product types within e-commerce that are going to be easier to scale than others?
I think that you need products that are not based on a one time only kind of experience, And that you have customers and a community that keeps buying.
And you showed me the tool and I remember being almost gobsmacked by it because the speed at which it was able to assess the market, put all the materials together, It was absolutely insane, right? And the technology is clearly there today to enable so many parts of the scaling process to happen quickly and in a way that they haven't happened before.
How do you see this changing the next three or five years? What other changes are coming down the line that can help companies grow even faster?
So that's a very deep question because I think that three to five years, nobody knows.
We all know about how much of the purchases transaction will be through like agentic PAs, the likes of views and instinct and all of that.
I do think that all of these tools and capabilities for the companies that will have the right partner to kind of get all of what it can offer, I think that much smaller companies will be able to become significant.
Because I think that many of the things that you can do today with AI, before it was mainly only relevant for bigger companies, And I think that today also smaller companies can do it.
As in making it more accessible so that smaller individual sort of new entrants can then dominate.
So we in our source, which was our previous company, we did something similar with mobile games where basically when we when we identified that there is potential, we delivered scale for them.
But what happened is that many of the indie game developers will manage to create huge hits.
I'm sure we're going to see what we're calling indie, which is a bit different here.
But I'm sure we're going to see these really amazing entrepreneurs with really great products that are now going to be able to get much more traction.
And do you think there are certain product types within e-commerce that are going to be easier to scale than others?
I think that you need products that are not based on a one time only kind of experience, And that you have customers and a community that keeps buying.
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