From $20K Losses to $2M Profit: with guest Andreanna Mazereeuw, President of Wallop

Yeah, it wasn't.

It really wasn't great.

I think we had grown a lot.

We come out of COVID, which was an awful time to be in an agency in the travel space.

And I think all things considered done quite well coming off the back of COVID.

But the industry saw a lot of growth.

And I think we were just not equipped to deal with that growth.

So this is probably really familiar to a lot of your audience.

You know, the way that you were doing things is not always the way that you need to do things.

You need to adapt, evolve as you scale.

And I think we just hadn't taken that step of catching up our operations to how big the business had gotten.

So, you know, there were unprofitable months where I think we had a couple months where we lost about 20k.

We were having issues with web development projects going way over scope.

We were relying really heavily on contractors to help us get the work done.

And I think we just didn't necessarily have the right people in the right seats.

So there was a lot of work on Just getting down to basics, you know, what are the most important things that we need to be focusing on? I think we, I remember working with you on strategic planning and we had like 20 initiatives and you were like, what the heck? So we, you know, it was

26 initiatives amongst four leaders for the record.

I have the number.

Yeah, that's...

And it's like, oh, it's

okay, we divide these.

I'm like, uh, what? And Andrea's like, I have 12 of them.

And I'm like, oh no, what's happening?

Yeah, I have a tendency to try and overextend myself.

I

Yeah, it wasn't.

It really wasn't great.

I think we had grown a lot.

We come out of COVID, which was an awful time to be in an agency in the travel space.

And I think all things considered done quite well coming off the back of COVID.

But the industry saw a lot of growth.

And I think we were just not equipped to deal with that growth.

So this is probably really familiar to a lot of your audience.

You know, the way that you were doing things is not always the way that you need to do things.

You need to adapt, evolve as you scale.

And I think we just hadn't taken that step of catching up our operations to how big the business had gotten.

So, you know, there were unprofitable months where I think we had a couple months where we lost about 20k.

We were having issues with web development projects going way over scope.

We were relying really heavily on contractors to help us get the work done.

And I think we just didn't necessarily have the right people in the right seats.

So there was a lot of work on Just getting down to basics, you know, what are the most important things that we need to be focusing on? I think we, I remember working with you on strategic planning and we had like 20 initiatives and you were like, what the heck? So we, you know, it was

26 initiatives amongst four leaders for the record.

I have the number.

Yeah, that's...

And it's like, oh, it's

okay, we divide these.

I'm like, uh, what? And Andrea's like, I have 12 of them.

And I'm like, oh no, what's happening?

Yeah, I have a tendency to try and overextend myself.

I