SaaS Growth Podcast - SaaS Startups, Marketing & Growth Tips from Successful Entrepreneurs
Oct 14, 2026 · 36 min · 10 segments
In this episode of the SaaS Growth Podcast, Carl talks with serial entrepreneur and growth coach Bill Flynn, author of *Further Faster* and the upcoming *The Hero Trap*, about why the habits that…
Bill FlynnGuestCarl AndersonHostWhat would you say are the kind of techniques that you would apply to these sorts of businesses to help them break through these thresholds?
There's a layer on top of that called Metronomics or 3HAG, which I also leverage.
I'm a neuroscience geek, so I let leaders know that if you don't understand a little bit about how the brain works, you're always working at a deficit.
Because we people are crazy, right? We are, we are irrational, impulsive, and highly emotional by default, and that's a feature, not a bug, right? The brain that we have, the reason that we're here is because our ancestors ran away.
They did not put themselves in a situation where they would be killed or die, which is why we are here.
But that is fight and flight, right? But I appreciate there is the flight instinct where-
But if you're gonna fight a saber-toothed tiger or a mammoth, you're gonna lose as a Homo sapien most of the time.
Again, all these people come on, they have these, their own brain works against them.
What would you say are the kind of techniques that you would apply to these sorts of businesses to help them break through these thresholds?
There's a layer on top of that called Metronomics or 3HAG, which I also leverage.
I'm a neuroscience geek, so I let leaders know that if you don't understand a little bit about how the brain works, you're always working at a deficit.
Because we people are crazy, right? We are, we are irrational, impulsive, and highly emotional by default, and that's a feature, not a bug, right? The brain that we have, the reason that we're here is because our ancestors ran away.
They did not put themselves in a situation where they would be killed or die, which is why we are here.
But that is fight and flight, right? But I appreciate there is the flight instinct where-
But if you're gonna fight a saber-toothed tiger or a mammoth, you're gonna lose as a Homo sapien most of the time.
Again, all these people come on, they have these, their own brain works against them.
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