Daniel Ek

Aunque hayan tardado casi dos décadas en descubrir cómo leches se gana dinero con esto.

Para entender lo ocurrido, tenemos que remontarnos a la Suicia de mediados de los años 2000, mientras las discográficas americanas gastaban millones en demandar a adolescentes por bajarse archivos MP3 en Napster o Pirate Bay, ¿os acordáis de ese mítico portal? Daniel Ek y Martin Lorenzon entendieron algo ridículamente sencillo.

La gente no pirateaba porque fuera malvada, pirateaba porque la experiencia de compra de música digital hasta entonces

era una mierda.

Su meta era, quizás de manera inocente e ingenua, regalarle la música al mundo.

Soñaban con un servicio universal y 100% gratuito.

Así, Daniel Ek persuadió y convenció a un grupo de ingenieros y desarrolladores para cambiar el mundo, inspirando su rebeldía ante la posición dominante de la industria que oprimía al pueblo y le restringía su derecho al acceso cultural de la música.

A nivel técnico, la genialidad fue de su primer CTO, Andreas Eng, y de su equipo de programadores que crearon una red interconectada con una latencia tan ridículamente baja que la música sonaba al instante.

We're going to come in, give us your repertoire, and we're going to rescue you and solve all of your problems.

When Daniel Ek came in, he really flipped the script on that approach.

He came in with real sincerity, a real need to kind of fix and to help the industry, whether it's from the artist side and the label side.

But he would recognize a problem and go to the major labels and say, listen, I know that you're struggling with things like piracy.

And then I went very short into retail.

And then quite famous man today called Daniel Ek, very young at the time, he's still quite young, knocked on my door and we started to engage.

And I realized that that was most likely the best HR job in the world, but the timing was off.

So I said no once.

They got added.

They have 69% voting rights in Daniel Ek and, uh, Lorentzon.

It's dual-class dictatorships are the norm in this country.

25% of companies are totalitarian, and you're asking Indonesia for more information about-

Today on the podcast, we're talking to the co-founder and CEO of Neko, Hjalmar Nilsson, about the realities of building a moonshot business, how to combine human doctor expertise with AI, and what it was like for me to get one of those scans.

Plus, the time that Spotify CEO Daniel Ek slid into Hjalmar's DMs and eventually became his co-founder.

He says, hey, do you want to meet for coffee? I'm interested in doing something new.

And I replied in a very disparate way.

deliver healthcare.

And that's what we're trying to do.

So your co-founder is obviously Daniel Ek, who created Spotify, someone who knows consumer experience at scale.

When you think about where NetGo is most differentiated right now, is this a technology business? Is it a customer experience that is just different than what we're used to in that system? Yes, I think NetGo is

And then it goes up like this.

Like, eventually, Daniel Ek, the founder of Spotify, was like, "Do you know what? People are the most important thing." So I spend about 30 hours a week just on interviewing and hiring people, 'cause I think everything is downstream from that.

[laughs]

And I wish-