Runner Rising with Nicole Dobransky
Jun 26, 2026 · 17 min · 10 segments
Feeling pressure to do talk-to-camera content, or focus on Instagram to grow your run coaching business, even if it makes you uncomfortable or you hate it? Don't miss this episode where I share the…
Nicole DobranskyHost
But she created a new one and then she grew it very quickly by creating these like yapping videos, which basically is talk to camera where you're talking very casually, kind of like what I'm doing now, but in on Instagram.
She's very great at speaking to the camera in a way that makes you feel seen and heard and she adds value and she gets you to kind of like create a mindset shift and you want to go see what else she's up to.
So at some point she realized she's so good at these yapping videos that she made an offer to teach other people how to make the videos.
And this is the reason why she's going even more viral because she launched a $300 offer and she made over a million dollars, which is so insane and amazing and crazy because talk to camera videos and yapping, as they call it, like more off the cuff versus scripted, which she is teaching you actually how to script, do a little bit of scripting have been more popular.
I would say I've heard about them in different capacities over the last year and something I've been doing more of.
But it's interesting that she was able to brand it herself and really just like blow up over it.
And I think a big reason why it did so well is because now that we're in the world of AI and ChatGPT, information is everywhere and people are more interested in perspectives and hot takes.
And also they're a little bit more skeptical because now I'm even seeing great, like good creators.
I've seen, like, oh, put this into Cloud, and Cloud's supposed to be more sophisticated, at least some say, than ChatGPT.
I know you can train your AI to be better, and I have worked on that, but really what works is you creating your own content and then having AI modify it.
Everyone thinks they can be online making great content using AI, but the truth is it's not great content.
People are turning to talk to camera because obviously when you talk to the camera, it's you and there's trust and face-to-face builds trust and all that.
But she created a new one and then she grew it very quickly by creating these like yapping videos, which basically is talk to camera where you're talking very casually, kind of like what I'm doing now, but in on Instagram.
She's very great at speaking to the camera in a way that makes you feel seen and heard and she adds value and she gets you to kind of like create a mindset shift and you want to go see what else she's up to.
So at some point she realized she's so good at these yapping videos that she made an offer to teach other people how to make the videos.
And this is the reason why she's going even more viral because she launched a $300 offer and she made over a million dollars, which is so insane and amazing and crazy because talk to camera videos and yapping, as they call it, like more off the cuff versus scripted, which she is teaching you actually how to script, do a little bit of scripting have been more popular.
I would say I've heard about them in different capacities over the last year and something I've been doing more of.
But it's interesting that she was able to brand it herself and really just like blow up over it.
And I think a big reason why it did so well is because now that we're in the world of AI and ChatGPT, information is everywhere and people are more interested in perspectives and hot takes.
And also they're a little bit more skeptical because now I'm even seeing great, like good creators.
I've seen, like, oh, put this into Cloud, and Cloud's supposed to be more sophisticated, at least some say, than ChatGPT.
I know you can train your AI to be better, and I have worked on that, but really what works is you creating your own content and then having AI modify it.
Everyone thinks they can be online making great content using AI, but the truth is it's not great content.
People are turning to talk to camera because obviously when you talk to the camera, it's you and there's trust and face-to-face builds trust and all that.
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