Runner Rising with Nicole Dobransky
May 29, 2026 · 36 min · 9 segments
On this episode of the Runner Rising podcast, I interview Laura Filla, founder of Filla Endurance. Laura has been a run coach since 2019 and in the last 5 years has grown Filla Endurance to a team of…
Nicole DobranskyHost
You didn't answer my question about where you find all these athletes to coach.
So there's different ways you can do it, right? I had an Instagram account and it was meant to be my runstagram.
Started in like 2017 where we used the mother runner hashtag and would like find each other and cheer each other on.
And I loved that because I didn't have like real life, like mom or runner friends at the time.
Um, And so a handful of my athletes were people who I had established relationships with through social media who had just like known me as like a new mom and runner, not necessarily a coach.
And then when I started coaching, they were interested and it kind of evolved from there.
I would say the majority are people who I've met through like running clubs locally too.
I don't go out and like, you know, go on a run with someone and say, hey, you should hire me as a coach.
But, you know, if you establish the relationship with that person, and they like you, they find you on social media, eventually, they'll find out you're a coach.
You didn't answer my question about where you find all these athletes to coach.
So there's different ways you can do it, right? I had an Instagram account and it was meant to be my runstagram.
Started in like 2017 where we used the mother runner hashtag and would like find each other and cheer each other on.
And I loved that because I didn't have like real life, like mom or runner friends at the time.
Um, And so a handful of my athletes were people who I had established relationships with through social media who had just like known me as like a new mom and runner, not necessarily a coach.
And then when I started coaching, they were interested and it kind of evolved from there.
I would say the majority are people who I've met through like running clubs locally too.
I don't go out and like, you know, go on a run with someone and say, hey, you should hire me as a coach.
But, you know, if you establish the relationship with that person, and they like you, they find you on social media, eventually, they'll find out you're a coach.
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