Runner Rising with Nicole Dobransky
Sep 18, 2026 · 19 min · 12 segments
On this episode of the Runner Rising podcast, I share the 4 components of an Instagram account that actually attracts runners & converts them into paying athletes . By the end of the episode, you'll…
Nicole DobranskyHost
But Essentially, the the things that we're going to cover or I want to go into the first one, which is the Instagram bio and profile positioning.
Your ideal athlete is, just as it sounds, is this athlete that you are ideally suited to coach.
And no, it doesn't have to be their only marathoners or their only trail runners necessarily, or their only females, or their only... type A or they're only menopausal or whatever it is, even though it's niche, but we are narrowing it down.
And the way that Instagram works, especially right now, is that niche down accounts.
You find this account, you see they're real, it comes up in your feed or someone shares it and you're like, oh my gosh, that's so me.
And then you go to their account and either there's a bunch of content just like that.
So recently I started, I found this woman who makes vegan recipes, like vegan healthy foods.
But Essentially, the the things that we're going to cover or I want to go into the first one, which is the Instagram bio and profile positioning.
Your ideal athlete is, just as it sounds, is this athlete that you are ideally suited to coach.
And no, it doesn't have to be their only marathoners or their only trail runners necessarily, or their only females, or their only... type A or they're only menopausal or whatever it is, even though it's niche, but we are narrowing it down.
And the way that Instagram works, especially right now, is that niche down accounts.
You find this account, you see they're real, it comes up in your feed or someone shares it and you're like, oh my gosh, that's so me.
And then you go to their account and either there's a bunch of content just like that.
So recently I started, I found this woman who makes vegan recipes, like vegan healthy foods.
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