Personalized Pool Chemistry (w/ Keegan Rivera)

But in my years at Arenda, one of the things that you picked up on was the frustration from so many pros and even more homeowners.

You said some homeowners listen to this and some homeowners use the Arenda calculator.

We estimate in the country there's only about 70,000 to 75,000 pros, but there's over 10 million backyard pools.

And according to most of the data, over 60% of those pools are DIY homeowners, which means they don't have access to some of these tools that the pros have.

Once they find this podcast and they find the app, that's great.

But most people don't have access to that.

So they're stuck in this loop of frustration and going back to the store.

And it's not to knock on the stores.

Sometimes you're doing the best you can.

But I think you recognize the problem here that People don't have time to learn the chemistry in an advanced level.

So how can we democratize that? How can we automate that based on a questionnaire instead of people calling in? I mean, I took these calls for years, as you know.

They would just call in.

They kept asking the same questions every single week.

And I tried to address it with the help center.

But if you hadn't found us, you wouldn't know where those answers were.

Whereas this is something a little bit different.

You're approaching it from sort of a bottom up.

And it's something that we never did at Arenda.

I'm certainly not doing it with Watershape because my job here is... to help and educate the swimming pool pros.

My job is to make sure that the pros can have a meaningful career and achieve mastery in what they do.

This is kind of different.

I mean, it's still purifying water, but it's helping homeowners who don't have access to that or don't want access to that, simplify what they're doing so that they can have safe and clear water as well.

Did I summarize that decently well?

I think you said it way better than I could have.

Oh, I've been doing this a little longer than