Roy Matlock Jr.'s Money and Business Hour
Aug 8, 2026 · 41 min · 19 segments
What should actually happen when you meet with a financial advisor? Roy Matlock Jr. walks through the process of identifying the gaps in your finances, setting goals, protecting what you have…

What would the plan look like? To begin with, it wouldn't start with a product.

If someone starts with a product, then you know that they're a salesperson and their job is to sell that product.

So the first thing we do is we'll find out, you know, who you are, you know, where you're from, what do you do? Do you have kids? Are you married? For us, all that kind of stuff.

And generally speaking, I would ask to start with what's your goal? You know, why would you take time to meet with someone? Generally speaking, if I ask you right now, what's your number one financial goal? If you're listening right now, you know what that is.

What is your number one worry when it comes to your mind right now, when it comes to your money? Then what's the most pressing thing that is one of those can of worms that you want to fix right now? This is how we start it.

What have you already done? What do you have? What do you owe? All that kind of stuff.

What's missing? Okay, are you really taking your money and using it for the priorities you want to do? And then we're going to give you some ideas on what your next financial move should be.

that's beginning with what we call a goal a plan a schedule we then go in and we create through education and advice get you more confident in what you're doing from there we move to a defense that's protect your income and assets and avoid mistakes we go to the offense I've Coin this, defense, offense, I'm a sports guy.

And I'm going to be kind of going through that today, depending on the stage of life you're in.

What would the plan look like? To begin with, it wouldn't start with a product.

If someone starts with a product, then you know that they're a salesperson and their job is to sell that product.

So the first thing we do is we'll find out, you know, who you are, you know, where you're from, what do you do? Do you have kids? Are you married? For us, all that kind of stuff.

And generally speaking, I would ask to start with what's your goal? You know, why would you take time to meet with someone? Generally speaking, if I ask you right now, what's your number one financial goal? If you're listening right now, you know what that is.

What is your number one worry when it comes to your mind right now, when it comes to your money? Then what's the most pressing thing that is one of those can of worms that you want to fix right now? This is how we start it.

What have you already done? What do you have? What do you owe? All that kind of stuff.

What's missing? Okay, are you really taking your money and using it for the priorities you want to do? And then we're going to give you some ideas on what your next financial move should be.

that's beginning with what we call a goal a plan a schedule we then go in and we create through education and advice get you more confident in what you're doing from there we move to a defense that's protect your income and assets and avoid mistakes we go to the offense I've Coin this, defense, offense, I'm a sports guy.

And I'm going to be kind of going through that today, depending on the stage of life you're in.
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