Behind the Machine: Alan Witherow on Product Development at Finlay

🎙️ RockTalk with Finlay | Episode 5How does a new machine go from an idea on paper to a product launch on the global stage?In this episode of RockTalk with Finlay, Charlie is joined by Alan Witherow, Product & Applications Manager at Finlay, to explore the journey behind developing the next generation of crushing, screening and conveying equipment.Alan provides a behind-the-scenes look at his role within the business, how customer and dealer feedback influences product strategy, and the process Finlay follows to bring new machines to market through its New Product Planning & Development (NPPD) programme.The conversation also covers several of Finlay's recent product launches, including the J-1280, C-1540+, I-130 and I-130RS, highlighting the challenges, testing, validation and collaboration required before a machine reaches customers around the world.Looking to the future, Alan shares his thoughts on emerging industry trends, evolving customer requirements, and how Finlay continues to develop solutions that deliver productivity, efficiency and performance across a wide range of applications.Whether you're a contractor, quarry operator, dealer or simply interested in how heavy equipment is developed, this episode offers a fascinating insight into what happens behind the machine.#RockTalkWithFinlay #ProductDevelopment #CrushingAndScreening #Aggregates #Quarrying #Podcast