Rewire Your Weight with Rachel Foy
Aug 14, 2026 · 33 min · 14 segments
Welcome back to the ReWire Your Weight podcast! In this episode, Rachel Foy dives deep into the hidden reasons behind food noise, food obsession, and why so many high performers struggle to switch off…
Okay, so food noise or food obsession, food thoughts, they can feel incredibly random.
You know, you can be working, maybe you're driving, watching TV, you're sitting perfectly comfortable, you've had your dinner, there's nothing really happening, but then suddenly you're thinking about chocolate or what you're having tomorrow.
whether you've eaten too much today, whether you should go and get something from the kitchen, maybe you're convincing yourself you shouldn't.
But from a brain perspective, there is usually much more happening underneath those thoughts than we sometimes consciously realize.
And I think one of the biggest mistakes that we can make, especially when we're really wanting to find a solution to this, is assuming that it's fundamentally a problem with food.
Now, we think that we need a better diet, more discipline, fewer carbohydrates, more protein.
But food thoughts are generated by a brain that's constantly learning, predicting, remembering, noticing cues and trying to move us towards things that it believes are useful.
And when you understand that, The question changes from why can't I stop thinking about food to something I think is much more interesting, which is why has my brain learnt that food deserves so much of my attention? And this is what I want to explore today because there are at least seven very good reasons that I've seen over the years as an eating psychology coach as to why your brain might keep bringing food into your awareness.
And again, once you can understand them through a place of curiosity and not judgment, food noise and food thoughts become much less mysterious.
But as I go through them, just make a mental note as to whether this resonates with you.
where you currently are, and also with your current experience to date around what you have done and tried to have a better relationship with food and to not lose control as much as you probably do.
Okay, so food noise or food obsession, food thoughts, they can feel incredibly random.
You know, you can be working, maybe you're driving, watching TV, you're sitting perfectly comfortable, you've had your dinner, there's nothing really happening, but then suddenly you're thinking about chocolate or what you're having tomorrow.
whether you've eaten too much today, whether you should go and get something from the kitchen, maybe you're convincing yourself you shouldn't.
But from a brain perspective, there is usually much more happening underneath those thoughts than we sometimes consciously realize.
And I think one of the biggest mistakes that we can make, especially when we're really wanting to find a solution to this, is assuming that it's fundamentally a problem with food.
Now, we think that we need a better diet, more discipline, fewer carbohydrates, more protein.
But food thoughts are generated by a brain that's constantly learning, predicting, remembering, noticing cues and trying to move us towards things that it believes are useful.
And when you understand that, The question changes from why can't I stop thinking about food to something I think is much more interesting, which is why has my brain learnt that food deserves so much of my attention? And this is what I want to explore today because there are at least seven very good reasons that I've seen over the years as an eating psychology coach as to why your brain might keep bringing food into your awareness.
And again, once you can understand them through a place of curiosity and not judgment, food noise and food thoughts become much less mysterious.
But as I go through them, just make a mental note as to whether this resonates with you.
where you currently are, and also with your current experience to date around what you have done and tried to have a better relationship with food and to not lose control as much as you probably do.
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