420. Inside this year’s Halloween spending trends

So we're expecting consumers to spend $13.5 billion on Halloween this year, which is sustained from last year's record, which was $13.1 billion.

And consumers are spending an average of $115 of those spending.

Wow.

And it really has grown into a holiday.

I was looking back through the archives of the data, and we've been doing this study for more than 20 years.

And 20 years ago, only 64% of consumers were shopping for Halloween, and now we have 74%.

Wow.

So three in four consumers are celebrating Halloween.

I don't get that.

I mean,

is there a reason that you can think of why people are more engaged now than ever before?

I think there's more to do around the holiday.

I'm going to call it a holiday.

Even if you don't want to.

I keep

referring to it as that, so I guess we could just go with it.

There's more to do.

It's really encompassed.

I have kids.

I have two little kids, so it is all about trunk-or-treat, trick-or-treat, costume parades.

And even some of my younger cousins who don't have children, they go to haunted houses.

They do big events around scary movies and it's very much a month-long social event.

Yeah, the trunk or treat is kind of a new thing to me.

I just heard about that very recently.

I'm sure that it's been going on for quite some time, but I wasn't aware of it.