What are we estimating this year for holiday?

So we're expecting consumers to spend $13.5 billion on Halloween this year, which is sustained from last year's record, which was $13.1 billion.

And consumers are spending an average of $115 of those spending.

Wow.

And it really has grown into a holiday.

I was looking back through the archives of the data, and we've been doing this study for more than 20 years.

And 20 years ago, only 64% of consumers were shopping for Halloween, and now we have 74%.

referring to it as that, so I guess we could just go with it.