416. Inside Stanley 1913’s evolution from utility to lifestyle

What started as a rugged utility product built for workers and outdoor enthusiasts has evolved into one of the most recognizable lifestyle brands in retail: Stanley 1913, part of PMI WW Brands LLC. Matt Navarro, global brand president, PMI WW Brands LLC (Stanley 1913), joins Retail Gets Real to discuss how Stanley balanced explosive viral growth with long-term brand building, global expansion and product innovation. (00:00:00) Building a career through mentorship and growth (00:03:59) Reinventing Stanley for a new generation (00:08:09) Understanding Stanley’s evolving consumer (00:10:21) The partnerships driving Stanley’s cultural relevance (00:14:29) Balancing Stanley’s heritage with innovation (00:16:05) The innovation history behind Stanley’s products (00:18:09) What leadership looks like inside Stanley 1913 (00:22:01) What’s next for Stanley The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 413: Leading Carhartt through growth, culture and change • 350: Comfort, collaboration and imaginative innovation at Crocs