Oct 20, 2026 · 38 min · 12 segments
Yesenia Nelson, co-founder of 7 Figure Agency and Plumbing HVAC SEO, joins Athar Siddiqui for the second episode of the HighLevel speaker series on The Remote First Podcast. They talk about running…
Athar SiddiquiHostPeople were coming into the office and like, that's how, you know, people are working because you pass by their office and they're sitting there typing away.
And it wasn't until COVID, we were probably like 4 million at that point of plumbing HVAC SEO employees.
And we got to join everybody else who had already had a head start doing this and realized that, okay, now we have to figure out how to take people who are used to flesh and blood and meeting each other and that's how you communicate to now all of a sudden, how are we gonna communicate virtually and have that same feeling of bonding and those gotta minutes And be able to just like, hey, if somebody if there's an issue, just like come tap on the person's door and go see them.
And so what it comes down to the interesting thing, because that was the scary part was like, how are we even going to do this? People are going to start goofing off.
It was an opportunity for us to get more dialed in and organized, creating that structure of, oh, now we have to have SOPs.
We need to have a communication rhythm in order to meet with each other more often, have things more scheduled out.
Being able to have EOS brought into the company as well was super helpful because it allowed us to be able to create rocks.
And just part of that organization structure of goal setting that continued to help us grow more and more each million over the courses of the next year.
People were coming into the office and like, that's how, you know, people are working because you pass by their office and they're sitting there typing away.
And it wasn't until COVID, we were probably like 4 million at that point of plumbing HVAC SEO employees.
And we got to join everybody else who had already had a head start doing this and realized that, okay, now we have to figure out how to take people who are used to flesh and blood and meeting each other and that's how you communicate to now all of a sudden, how are we gonna communicate virtually and have that same feeling of bonding and those gotta minutes And be able to just like, hey, if somebody if there's an issue, just like come tap on the person's door and go see them.
And so what it comes down to the interesting thing, because that was the scary part was like, how are we even going to do this? People are going to start goofing off.
It was an opportunity for us to get more dialed in and organized, creating that structure of, oh, now we have to have SOPs.
We need to have a communication rhythm in order to meet with each other more often, have things more scheduled out.
Being able to have EOS brought into the company as well was super helpful because it allowed us to be able to create rocks.
And just part of that organization structure of goal setting that continued to help us grow more and more each million over the courses of the next year.
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