Real Unicorns Don't Wear Pants
Sep 21, 2026 · 47 min · 16 segments
You built a business for freedom. So why are you checking Stripe on fucking vacation? 😂 Nicole has made millions, had the launches, and collected the proof. But this year, the strategies that used…
Nicole Cherie HesseHostYou know what's pretty fucked up? There's a question that I've asked myself more times this year than I would like to admit.
And it's a question that I think a lot of smart, very capable, very ambitious women ask themselves when their life stops matching the person they believe themselves to be.
The question is, what the fuck is wrong with me? Because here's what's really inconvenient.
Those two things are not supposed to go together, at least according to every fucking thing I've ever been taught.
learn more your business gets better you become smarter more experienced more capable more self-aware and the money should just follow right except that sometimes it doesn't and that's where gets really dangerous because when you're doing worse because you're off You know what to do.
But when you're doing better, when you're smarter, when your clients are getting incredible results, when your advice is better, your leadership is better, when you've already proven that you can make millions of dollars and you pull the trigger on the thing that has always worked and suddenly there's no fucking trigger.
And if you've been listening to this podcast for any length of time, you know the numbers.
I could send a couple emails, put 100 people in a room, close 30 of them, and create $200,000 or $300,000 in a matter of days.
And I'm sitting here thinking, where did everybody go? Where did my charisma go? Where did my spark go? Where did my fucking lighthouse go? Because that's what it's felt like.
And I'm standing at the top screaming while the waves are crashing and the ships are running into the rocks and nobody can fucking hear me.
You know what's pretty fucked up? There's a question that I've asked myself more times this year than I would like to admit.
And it's a question that I think a lot of smart, very capable, very ambitious women ask themselves when their life stops matching the person they believe themselves to be.
The question is, what the fuck is wrong with me? Because here's what's really inconvenient.
Those two things are not supposed to go together, at least according to every fucking thing I've ever been taught.
learn more your business gets better you become smarter more experienced more capable more self-aware and the money should just follow right except that sometimes it doesn't and that's where gets really dangerous because when you're doing worse because you're off You know what to do.
But when you're doing better, when you're smarter, when your clients are getting incredible results, when your advice is better, your leadership is better, when you've already proven that you can make millions of dollars and you pull the trigger on the thing that has always worked and suddenly there's no fucking trigger.
And if you've been listening to this podcast for any length of time, you know the numbers.
I could send a couple emails, put 100 people in a room, close 30 of them, and create $200,000 or $300,000 in a matter of days.
And I'm sitting here thinking, where did everybody go? Where did my charisma go? Where did my spark go? Where did my fucking lighthouse go? Because that's what it's felt like.
And I'm standing at the top screaming while the waves are crashing and the ships are running into the rocks and nobody can fucking hear me.
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