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PR's Top Pros Talk

PR's Top Pros Talk

What You Need To Know About the Evolving Media Landscape

Jun 17, 2026 · 1 min · 3 segments

Mike Bako, Executive Vice President at D S Simon Media, shares key findings from Part 2 of the 2026 TV News Producers Report series, Understanding the Evolving Media Landscape. Download the report…

Mike Bako, Executive Vice President at D S Simon Media, shares key findings from Part 2 of the 2026 TV News Producers Report series, Understanding the Evolving Media Landscape. Download the report: https://www.dssimon.com/understanding-the-evolving-media-landscape-report/

Mike Bako, Executive Vice President at D S Simon Media, shares key findings from Part 2 of the 2026 TV News Producers Report series, Understanding the Evolving Media Landscape. Download the report…

Spotify Apple Podcasts YouTube Website

Speakers: Mike BakoGuest

Top entities: The Newsroom×2 Artificial intelligence×2 search engine optimization

Show signals: SuitabilitySafeBiasNot politicalAudience≈1k followers

Highlights of the TV Producers Report0:04 – 0:46

0:04

If you recall, our TV producers report, AI in the Newsroom, found that GEO was a key component to help get your story covered.

0:11

In part two, Understanding the Evolving Media Landscape, we learned what TV producers are focusing on as they make key decisions on what to put on their programs.

0:21

TV producers need PR more than they ever have.

0:25

94% of them are open to media pitching.

0:27

Interestingly, there's a significant preference to interview someone from within an organization, a brand, or a nonprofit.

0:36

90% of them prefer that over a third-party expert.

0:39

The good news is this leads to AI discoverability associating your brand with the key topics being discussed.

The NewsroomTV SeriesAmerican drama series
83%2 mentions
Artificial intelligenceEntityProfessional field
50%2 mentions
search engine optimizationEntity
17%1 mention

Society
ProductionMedia > Television
Media InfluenceSociety > Communication
ApplicationsTechnology > Artificial Intelligence
Public PerceptionSociety > Communication > Media Influence
MediaTechnology > Artificial Intelligence > Applications
Media RelationsBusiness > Public Relations
ProducersMedia > Television
CommunicationSociety
Public RelationsMedia > Television > Production
Public RelationsBusiness
PitchingBusiness > Public Relations > Media Relations
Technology
Business
Media
AI in MediaMedia > Television > Production > Public Relations
DiscoverabilityTechnology > Artificial Intelligence > Applications > Media
Producer PreferencesBusiness > Public Relations > Media Relations > Pitching
Decision MakingMedia > Television > Producers
Interview PreferencesMedia > Television > Producers > Decision Making
AI ImpactSociety > Communication > Media Influence > Public Perception
TelevisionMedia
Artificial IntelligenceTechnology

Highlights of the TV Producers Report0:04 – 0:46

0:04

If you recall, our TV producers report, AI in the Newsroom, found that GEO was a key component to help get your story covered.

0:11

In part two, Understanding the Evolving Media Landscape, we learned what TV producers are focusing on as they make key decisions on what to put on their programs.

0:21

TV producers need PR more than they ever have.

0:25

94% of them are open to media pitching.

0:27

Interestingly, there's a significant preference to interview someone from within an organization, a brand, or a nonprofit.

0:36

90% of them prefer that over a third-party expert.

0:39

The good news is this leads to AI discoverability associating your brand with the key topics being discussed.

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