Hi, I'm Mike Bako, Executive Vice President at DS Simon Media.

If you recall, our TV producers report, AI in the Newsroom, found that GEO was a key component to help get your story covered.

In part two, Understanding the Evolving Media Landscape, we learned what TV producers are focusing on as they make key decisions on what to put on their programs.

TV producers need PR more than they ever have.

94% of them are open to media pitching.

Interestingly, there's a significant preference to interview someone from within an organization, a brand, or a nonprofit.