Jul 20, 2026 · 13 min · 9 segments
Megan Kessler, Founder of Dark Horse Strategies, talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan explains how earned and…
Megan KesslerGuestDoug SimonHost
Unfortunately, the most surprising finding from my perspective was that most of the brands that we looked at were at less than 5% visibility in AI Answers, which basically means that of all the queries that we looked at, they only appeared in about 5% of responses.
And so after we'd run about 30 of these, I turned to our developer and said, hey, Could there possibly be a glitch in the system? It doesn't seem likely that all of these brands are less than five percent visible.
He came back and said, no, actually, you know, it is it is really the landscape view.
And what we were able to understand from that is, you know, B2B tech and health care brands in general have less visibility than, say, a consumer brand.
Market leaders tend to have higher visibility than some of these any even secondary or tertiary brands are.
um in this in these sectors um but at the end of the day it really is a game of just establishing presence at all um and that's really you know been an interesting finding and something that creates opportunity for firms like ours but also you know is something that we have to quickly scale um in order to you know to make an impact
Unfortunately, the most surprising finding from my perspective was that most of the brands that we looked at were at less than 5% visibility in AI Answers, which basically means that of all the queries that we looked at, they only appeared in about 5% of responses.
And so after we'd run about 30 of these, I turned to our developer and said, hey, Could there possibly be a glitch in the system? It doesn't seem likely that all of these brands are less than five percent visible.
He came back and said, no, actually, you know, it is it is really the landscape view.
And what we were able to understand from that is, you know, B2B tech and health care brands in general have less visibility than, say, a consumer brand.
Market leaders tend to have higher visibility than some of these any even secondary or tertiary brands are.
um in this in these sectors um but at the end of the day it really is a game of just establishing presence at all um and that's really you know been an interesting finding and something that creates opportunity for firms like ours but also you know is something that we have to quickly scale um in order to you know to make an impact
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
